We are providing St. Pauli Coffee GmbH with a clear packaging upgrade. The aim is to create a look that makes fair trade coffee visible—raw, honest, and with a genuine Reeperbahn vibe. Nine varieties, a clear stance, and a look that stands out without being obtrusive.
We design nine individual illustrations, including a special Christmas edition. The illustration style is consistent across all varieties and conveys the typical St. Pauli/Reeperbahn vibe.
In addition to the labels, we also develop a subtle logo modification for the brand. With its Davidwache, Clochard, and Löschbohne varieties, St. Pauli Coffee supports social projects such as homeless assistance. The varieties are available at EDEKA and Budni, among others.
