2021 will be a turning point for the NGO Abenteuer Regenwald. In the midst of a brand relaunch, the pandemic, the AI boom, and a shift in the target group’s mindset are throwing everything into disarray—and making one thing clear: a radical reframe is needed.
In strategic workshops, we refine purpose, attitude, and target group appeal. Based on this, we develop a contemporary brand strategy with a strong focus on digital design. The new visual identity is complemented by a clear UX & UI concept that provides orientation and promotes engagement.
The brand can also be experienced away from the screen: merchandise such as hoodies, long-sleeved shirts, and stickers bring the message into everyday life. Nature conservation, reimagined—visible, wearable, and ready for now.
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