Forests are the number one climate protectors—and they urgently need support. Together with the Lower Saxony Ministry of Food, Agriculture, and Consumer Protection, the Lower Saxony State Forestry Department, and the Northwest German Forest Research Institute, we are developing a large-scale out-of-home campaign.
The goal: to raise awareness of the enormous importance of professional reforestation in Lower Saxony’s damaged forests.
Under the campaign umbrella #ForstAid – First Aid for Our Forests, we bundle clear core messages with maximum reach. OOH posters, passenger TV, and bus branding in Hanover ensure visibility in everyday life. We extend the campaign across media via the website and social media.
Visually and textually, we consistently play with the first aid principle – as a strong, immediately understandable metaphor for forest rescue. From logo and campaign design to website implementation, we deliver the full campaign setup from a single source.
Customer
Forst aid
Date
2022–2023
Website
www.forst-aid.de
Brand Design
Brand Strategy
Content-Production
Naming
OOH-Kampagne
Ux- & UI-Design
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