The nonprofit organization Schüler*innen Helfen Leben has commissioned us to carry out a comprehensive brand refresh. The goal is a contemporary brand identity that reaches young people, takes them seriously—and inspires them to take action. At the heart of the update: a new campaign for Social Day that doesn’t just explain participation, but sparks it.
Details
We are revamping the existing brand design and refining its tone, visual style, and framework. Our focus is on a campaign that makes participation easy, visible, and relevant. To achieve this, we are developing flexible templates and practical resources.
The logo is being carefully modified and reimagined with inclusivity in mind—for all students. A comprehensive style guide ensures that the brand remains consistent and can continue to grow.
