We are developing an entirely new trade fair presence for Hamburg Media School at OMR. We are approaching the concept, design, and dramaturgy as a spatial experience—realized in collaboration with the trade fair and set builder SET IT ON.
The design is based not only on colors, shapes, and CI, but above all on the space itself. Seven-meter-high ceilings and the location under the escalator become the stage for an oversized typography wall with maximum presence.
The stand is complemented by an elaborately designed alumni shelf, hand-drawn merchandise, and the specially developed HMS Boutique. We bring Danika Arndt and Benjamin Stemmer on board for the boutique. Live-illustrated jute bags make the stand a hotspot—and bring the brand to life.
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