We are developing the brand identity for the newly founded Church Education & Tourism Department of the Evangelical Lutheran Church District of Hamburg East. From naming to design, we are transforming the church into a contemporary space for experiences—locally anchored, open-minded, and clearly positioned.
In the first step, we develop a concise name that makes Hamburg tangible and retells the church narrative. The design picks up on the architecture of the churches and playfully translates it into graphic elements with attitude.
We think of the church not as an institution, but as an experience. The whole thing is implemented as a consistent system: business equipment, work materials, website. Rounded off by a detailed style guide that creates clarity and is sustainable in the long term.
