As part of the practice’s move to Ahrensburg, orthodontist Bettina Lohrmann is taking the opportunity to make a fresh start. Together, we are establishing a new brand identity that is contemporary, trustworthy, and clearly positioned. The goal is to create an image that showcases medical expertise without appearing clinical.
We develop the entire branding strategy as the foundation for the new practice identity. Building on this, we design business stationery and advertising materials from a single source. For the digital touchpoint, we design and implement the new website. The brand does not end online: we accompany the practice into parts of the brand space and interior design. A holistic appearance that consistently combines relocation and repositioning.
