We are carrying out a comprehensive rebranding campaign to reposition the traditional Juwelier Heinecke brand. The aim is to open up the brand to a younger target group without losing sight of its traditional core values. It’s a balancing act between heritage and the future – carefully thought out and implemented down to the last detail.
We start by revamping the brand design and modernizing the logo. Building on this, we develop new business stationery as a clear, high-quality system.
In the next step, we translate the brand into a new spatial concept, divided into a jewelry store and a studio. As construction managers, we accompany the entire planning of the facade and interior design. The project is rounded off by web and UX design for the new online presence.
Customer
Heinecke Juwelier & Atelier
Date
2019–2020
Website
www.heinecke.de
Brand Design
Brand Space
Brand Strategy
UX- & UI-Design
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