We are launching the AR/TENSCHUTZ campaign for Cologne Zoo in collaboration with Snapchat. The aim of the collaboration is to raise awareness of global species extinction, with a provocative question at its heart: Is augmented reality the zoo of the future?
Under the motto “AR/tenschutz – real und digital” (AR/conservation – real and digital), AR lenses are being developed that bring the topic to life directly on smartphones. Endangered species become virtually visible in empty enclosures – powerful, emotional, unmissable.
We develop the key visuals, posters, and signs for the campaign. We also design the technical markers for the AR experience at the zoo. On top of that, we accompany the campaign with film footage throughout its entire implementation. The work receives several awards in 2020.
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