We are developing the brand identity for amberra, the newly founded accelerator and venture studio of the Genossenschaftliche Finanzgruppe cooperative financial group. The new brand stands for Beyond Banking – and that is precisely where we come in. Moving away from the classic financial look, towards an image that does not merely claim to be innovative, but makes it visible.
We deliberately retain only the orange from the financial group’s color palette—as a clear statement rather than an obligatory reference. The visual foundation is formed by a radically reduced black-and-white aesthetic. Diffuse gradients and organic shapes break up the austerity and bring movement into the system.
The design is deliberately raw, modern, and dynamic—without buzzword bingo. The result is a visual identity that clearly communicates amberra’s claim: breaking new ground, not repackaging the old.
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