We are designing a series of postcards for ProQuartier Hamburg with a clear Hamburg DNA. Focus: four districts, four characters—plus an overarching map of Hamburg. Each card conveys attitude, identity, and a motivating vibe.
We develop a separate set of cards for each district, based on its individual attributes. The tone is positive, energizing, and close to the neighborhood.
While the texts are predetermined, we go all out with hand lettering and illustrations. The backsides provide information from the respective city marketing department. QR codes invite you to take a discovery tour through the district—starting analog, continuing digitally.
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