The newly founded consulting firm SocialUp! Consulting GmbH has a clear mission: to strengthen social entrepreneurial ideas. The focus is on the daycare sector—where impact can be made early on and have a real effect. Our task: to create a brand identity that visibly conveys exactly that.
We develop the entire brand identity from scratch. The central vision is translated directly into the design. Geometric surfaces are reminiscent of building blocks and playfully reflect the daycare context.
Graphic lines in varying thicknesses symbolize consultation, structure, and support. A visual system that does not present consultation in a dry manner, but makes it accessible and relevant.
