For the vision of a digital village, we are working with Julia Nissen, aka Deichdeern, to develop the strategic foundation for a new brand. Klönstedt aims to bring urban and rural areas together and harness the power of existing communities. The goal is to create a brand that facilitates exchange, fosters closeness, and reposition rural areas.
We start with the strategic orientation: target group analysis, trend scouting, and sharpening the brand purpose. Based on this, we develop the naming and the complete brand logic.
The brand design translates community, dialogue, and openness into a clear visual system. All elements are bundled in a comprehensive brand book. Supplemented by icon sets and the complete business equipment of the Klönstedt brand—ready to connect.
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