For the Snapchat launch of the AR experience #plasticgate, we are ensuring maximum attention in public spaces. We are supporting the project visually and textually around the opening exhibition – right where visibility counts: in Berlin’s government district.
We design the posters for the exhibition opening with a clear message and high stop effect. For the accompanying OOH campaign, we provide headlines that don’t explain, but trigger. On-platform, we take care of the design of the 3D map marker in the Snapchat app.
The marker is directly accessible on the Berlin map on the day of the event. Eye-catching design, unmissable placement—and made to draw attention to the campaign.
