Chocoversum Hamburg gives us the green light for their first fashion collection. The goal: to rethink the museum shop and translate chocolate into a lifestyle.
We start with a clear concept idea for a new fashion label, including a strong name. Cocoa Crew launches with trendy colorways and handmade illustrations. The motifs are thematically charged and consistently designed for different products.
High-quality wearables such as T-shirts, hoodies, and hip bags are available online and offline in the museum shop. For its first release, Cocoa Crew is dropping three striking motifs in different color combinations.
