For Snapchat Germany, we’re developing an interactive Christmas box that doesn’t just showcase the brand—it brings it to life. Instead of a traditional Christmas mailing, we’re creating a physical brand object—playful, high-quality, and quintessentially Snapchat.
Together, we design the content and translate it into a consistent design system. We design the entire layout of the box, including the cover with handmade lettering.
All components are designed down to the last detail: folding cards, wrapping paper, inlay, and banderole. In addition, there is a custom sticker set in the Snapchat CI. The result: a Christmas box that doesn’t look like a promotional item, but like brand love waiting to be unwrapped.
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