The YIPPIE! bar from WEIDER Germany originally comes from the fitness and bodybuilding sector. Our mission: get out of the niche and into everyday life. With a comprehensive relaunch, we are rejuvenating the brand and making the bar ready for the mainstream.
The packaging remains unchanged – everything else is being rethought. We are radically changing the look and feel and giving the brand a fresh, accessible tone. Handcrafted typography, appetizing color schemes, and the dynamic staging of the breaking bar define the new key visuals.
The campaign is running extensively on City Lights and large-format posters in Hamburg and the surrounding area. To launch the campaign, we are producing an animated film in collaboration with Second Left.
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