We are producing the YouTube mini-series “Snap Explained” for Snapchat Germany. Over five episodes, performance marketing tools on Snapchat are presented in an easy-to-understand and visually clear way. Our role: concept, production, and design—all under one roof.
We handle the entire content production for the five individual episodes. On camera, Jan Müller, Sector Lead Performance DACH, explains the platform’s key performance features. In addition to filming and post-production, we develop the animated intro and all illustrations and animations for the episodes.
For Snapchat Germany, we are overseeing the YouTube mini-series “Snap Explained” from concept to final implementation. In five episodes, Jan Müller, Sector Lead Performance DACH, explains the fundamental performance marketing tools on Snapchat and makes complex topics understandable and visually tangible for a broad audience.
Our assignment encompasses the entire content production: filming, post-production, motion design, intro, and illustrations—all seamlessly integrated and fully designed for impact. Together with the Snapchat team, we are developing a format that unites content and visual language. The explanatory content directly engages the visual system: animated intros, in-episode animations, and illustrations create brand recognition and ensure that the series is not only informative but also visually consistent.
Our motion and editorial design creates a format that not only explains performance marketing but also brings it to life—without unnecessary clutter, but with clarity and visual energy.
The series works across all channels: YouTube, mobile, tablet—anywhere clips are consumed. Screenshots show the design in context, implemented with a focus on UX and dynamic presentation. The integration of animations into the episodes demonstrates our methodological approach: moving images and design intertwine without overshadowing the learning moment.
Illustrations explain content concisely and create visual breathing spaces within the explanatory sequences. Minimalist yet full of character—just like the series’ eyes-on-content strategy.
Making complex tools understandable—that is our goal. “Snap Explained” combines performance expertise with clear visual language.
The animated intro sets the visual tone for each episode: rhythmic, concise, and clear in its visual language. It combines headlines, colors, and motion assets into a recognizable opening statement.
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