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PHOENIX Festival

The PHŒNIX FESTIVAL stands for new beginnings, cultural diversity, and fresh perspectives in the urban landscape. It is a festival that consciously engages with change, both in its content and in its visual presentation. Our approach: a visual identity with a clear stance that visibly stands out while simultaneously providing a sense of direction.

Details

For the PHŒNIX FESTIVAL, we are developing a visual identity that works consistently within the urban landscape and builds brand recognition. The design is striking, accessible, and deliberately streamlined to a clear aesthetic.

Creative Control License // The PHŒNIX FESTIVAL is one of the projects we specifically support each year. It is created under our Creative Control License—with a clearly defined design path.
 Creative decision-making authority lies entirely with us: one vision, one system, one look.

Customer

PHŒNIX FESTIVAL

Date

2024–Present

Website

  • Brand Design
  • Brand Strategy
  • Contentproduktion
  • Creative Control
  • Handlettering
  • OOH / Campaigndesign

The PHŒNIX FESTIVAL is one of the projects we specifically support each year. Under our Creative Control License, we develop the visual identity with clear design guidance—without compromising the design process.

Together with the festival team, we are creating a visual system that makes change and cultural diversity visible. At its creative core are organic forms that represent diverse, sometimes marginalized cultural expressions.

In the festival context, they coalesce into a shared visual language—raw, polyphonic, and deliberately unpolished.
The result is a visual identity that works in urban spaces, withstands repetition, and conveys a distinct stance.

As part of the collaboration, in addition to digital touchpoints such as the website, social media, and asset management for other event platforms, a comprehensive series of poster designs is also being created, which will be displayed both at the events themselves and as large-scale OOH motifs throughout the city.

Print media translates the visual system into various formats. Typography and color blocks interlock to provide orientation without overwhelming the viewer.

Organic forms represent diverse, often marginalized cultural expressions. At the PHŒNIX FESTIVAL, they coalesce into a shared language.

For the social media presence, we generate all assets related to the festival directly from the design system. Static visuals are evolved into elaborate motion designs, lending the platform a dynamic digital presence.
This creates a consistent, dynamic brand universe that clearly positions the PHŒNIX FESTIVAL online as well.

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