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Schwarz Mobile Freizeit

Schwarz Mobile Freizeit is a family-run caravan and camping specialist based in Kayhude near Hamburg. We began with a comprehensive corporate redesign and have since been further developing all brand touchpoints—from the catalog to the on-site presence.

Details

For Schwarz Mobile Freizeit, we took a strategic approach from the outset: sharpening the brand, defining its values, and evolving the corporate design so it works in 2024 and beyond—without losing the character of a long-established family business.

On this basis, we built a holistic design system that runs through everything from the catalog and social media to signage, content production, and swag & merchandise, firmly anchoring this medium-sized company in today’s zeitgeist.

Customer

Schwarz Mobile Freizeit GmbH & Co. KG

Date

2024 – Present

Website

  • Content Produktion
  • Print Design
  • Social Media
  • Strategy
  • Swag & Merchandise
  • Testing

Schwarz Mobile Freizeit is a go-to destination for many campers in the north: family-run, highly professional, and passionately in business for decades. We, too, had privately rented motorhomes there for family vacations even before our collaboration began—so the connection to the brand was already there before the first project kicked off.
Our task: to bring this established strength into the present through design, without altering its core.

We refined the visual language, typography, and color palette to convey more adventure, openness, and lightness—while remaining clear, clean, and recognizable. The new corporate design works seamlessly across everything from catalogs and social media to signage and swag, giving Schwarz Mobile Freizeit a visual identity that feels forward-looking yet looks like family.

The common thread in the new visual identity is the road: curved lines, road routes, and street motifs in perspective bring the theme of mobility to the forefront. This motif runs through all media—from posters to vehicle wraps to the catalog—and makes it immediately clear: this is about being on the move.

Added to this is a refreshed color palette featuring natural tones and a soft gradient that brings a sense of light and spaciousness to the design. The carefully revised logo blends in seamlessly and, together with the colors, ensures a clear connection to the brand—no matter which medium you encounter Schwarz Mobile Freizeit in.

We celebrate the outdoors and camping ourselves, which is why Schwarz Mobile Freizeit is more of an identity and a labor of love for us than just a job.

We now manage all key touchpoints for this family-run business in northern Hamburg—and since 2024, we’ve also been handling their social channels holistically.

From content production and editorial planning to paid ads, everything flows seamlessly through the Hi-TiDE™ team. This is what collaboration looks like when brand, strategy, and day-to-day operations work together seamlessly.

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