Start Your Adventure. With Schwarz Mobile Freizeit, we are developing a corporate redesign that connects all touchpoints. Strategically focused and visually modernized, the brand becomes tangible across all touchpoints.<\/p>\n","protected":false},"author":2,"featured_media":2991,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[89,90,91],"class_list":["post-3634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","tag-brand-design","tag-brand-marketing","tag-brand-strategy"],"acf":{"thumbnail_video_hero-cases":2736,"abweichender_slider_titel_falls_sonst_zu_lang":"","slider_bild":"","label_rechts_oben":null,"einleitungstext":"Schwarz Mobile Freizeit is a family-run caravan and camping specialist based in Kayhude near Hamburg. We began with a comprehensive corporate redesign and have since been further developing all brand touchpoints\u2014from the catalog to the on-site presence.","1_bild_oder_video":3317,"projektbeschreibung":"For Schwarz Mobile Freizeit, we took a strategic approach from the outset: sharpening the brand, defining its values, and evolving the corporate design so it works in 2024 and beyond\u2014without losing the character of a long-established family business.\r\n\r\nOn this basis, we built a holistic design system that runs through everything from the catalog and social media to signage, content production, and swag & merchandise, firmly anchoring this medium-sized company in today\u2019s zeitgeist.","kunde":"Schwarz Mobile Freizeit GmbH & Co. KG","datum":"2024 \u2013 Present","website":"www.schwarz-mobile-freizeit.de","website_url":"https:\/\/www.schwarz-mobile-freizeit.de\/","leistungen":["Content Produktion","Print Design","Social Media","Strategy","Swag & Merchandise","Testing"],"textbereich_optional_hero-cases_details":"Schwarz Mobile Freizeit is a go-to destination for many campers in the north: family-run, highly professional, and passionately in business for decades. We, too, had privately rented motorhomes there for family vacations even before our collaboration began\u2014so the connection to the brand was already there before the first project kicked off.\r\nOur task: to bring this established strength into the present through design, without altering its core.\r\n\r\nWe refined the visual language, typography, and color palette to convey more adventure, openness, and lightness\u2014while remaining clear, clean, and recognizable. The new corporate design works seamlessly across everything from catalogs and social media to signage and swag, giving Schwarz Mobile Freizeit a visual identity that feels forward-looking yet looks like family.","2_bild_oder_video":3635,"textbereich_optional_hero-cases_b":"The common thread in the new visual identity is the road: curved lines, road routes, and street motifs in perspective bring the theme of mobility to the forefront. This motif runs through all media\u2014from posters to vehicle wraps to the catalog\u2014and makes it immediately clear: this is about being on the move.","3_bild_oder_video":3636,"4_bild_oder_video":3637,"textbereich_optional_hero-cases_d":"Added to this is a refreshed color palette featuring natural tones and a soft gradient that brings a sense of light and spaciousness to the design. The carefully revised logo blends in seamlessly and, together with the colors, ensures a clear connection to the brand\u2014no matter which medium you encounter Schwarz Mobile Freizeit in.","5_bild_oder_video":3638,"headline_hero-cases":"We celebrate the outdoors and camping ourselves, which is why Schwarz Mobile Freizeit is more of an identity and a labor of love for us than just a job.","6_bild_oder_video":2734,"textbereich_optional_hero-cases":"We now manage all key touchpoints for this family-run business in northern Hamburg\u2014and since 2024, we\u2019ve also been handling their social channels holistically.\r\n\r\nFrom content production and editorial planning to paid ads, everything flows seamlessly through the Hi-TiDE\u2122 team. This is what collaboration looks like when brand, strategy, and day-to-day operations work together seamlessly."},"yoast_head":"\n