Stay Curious. Stay Bold. Together with Jugend forscht, we\u2019re developing an illustrative brand identity through an open process. Conceived experimentally and implemented collaboratively, an identity is emerging that continues to evolve dynamically.<\/p>\n","protected":false},"author":2,"featured_media":3619,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[89,90],"class_list":["post-3612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases","tag-brand-design","tag-brand-marketing"],"acf":{"thumbnail_video_hero-cases":2825,"abweichender_slider_titel_falls_sonst_zu_lang":"jugend forscht","slider_bild":3926,"label_rechts_oben":null,"einleitungstext":"Together with the Jugend Forscht team, we are currently developing a new, illustrative brand\u2014open, experimental, and grounded in direct collaboration.\u2028This isn\u2019t a traditional relaunch but a work in progress that takes shape as we go. Here, design doesn\u2019t originate on the drawing board; it originates in the flow.","1_bild_oder_video":2819,"projektbeschreibung":"In close collaboration, we are developing new print materials, including flyers, brochures, and informational materials. The style evolves iteratively: ideas are sketched, tested, refined, and implemented immediately.\r\n\r\nIllustration is not an add-on here, but a central design element of the emerging branding. Step by step, a new visual identity is taking shape, reimagining Jugend forscht in a contemporary way. Shown here is a curated selection of the strongest scenes from the ongoing process.","kunde":"jugend forscht","datum":"2024\u2013Present","website":"jugendforscht.de","website_url":"https:\/\/www.jugend-forscht.de\/","leistungen":["Brand Design","Brand Strategy","Contentproduktion","Editorial Design","Handlettering","Illustration"],"textbereich_optional_hero-cases_details":"The collaboration with Jugend forscht is deliberately structured as an open design process. Our role in this: to further develop the existing visual identity through design research in a work-in-progress format and to gently rejuvenate it\u2014without losing the brand\u2019s identity.\r\n\r\nTogether, we test new illustrative approaches, review existing design codes, and refine the visual character through ongoing dialogue. Decisions are not made in isolation, but through dialogue\u2014close to the content, the team, and the application. Design thus becomes a tool of research: experimenting, evaluating, thinking ahead.\r\n\r\nThe focus is on an illustrative approach that makes knowledge accessible and sparks curiosity. Colors, shapes, and figures evolve organically and are directly translated into real print media. The result is not a finished rebranding, but a growing visual system\u2014flexible, contemporary, and open to further development.","2_bild_oder_video":2821,"textbereich_optional_hero-cases_b":"New print media emerge directly from the process\u2014developed iteratively, tested, and further refined.","3_bild_oder_video":3617,"4_bild_oder_video":3618,"textbereich_optional_hero-cases_d":"Illustration as an attitude: playful, clear, close to the topics, and always in dialogue with the content.","5_bild_oder_video":2823,"headline_hero-cases":"Branding here is not an end product\u2014but a living process.","6_bild_oder_video":3614,"textbereich_optional_hero-cases":"A growing system of colors, shapes, and figures that evolves from medium to medium. Each illustration is part of a larger whole\u2014modular in concept, flexible in application, clearly recognizable.\u2028\u2028What emerges here is not a final design, but a visual space of possibilities.\u2028A branding that evolves alongside Jugend forscht\u2014open, curious, and right in the midst of the process."},"yoast_head":"\n