{"id":2611,"date":"2026-02-09T15:39:50","date_gmt":"2026-02-09T14:39:50","guid":{"rendered":"https:\/\/hi-tide.stage-gd.de\/nicht-kategorisiert\/forst-aid\/"},"modified":"2026-04-10T12:07:32","modified_gmt":"2026-04-10T10:07:32","slug":"forst-aid","status":"publish","type":"post","link":"https:\/\/hi-tide.de\/en\/case-archive\/forst-aid\/","title":{"rendered":"Forst Aid"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":2612,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[90,91],"class_list":["post-2611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-archive","tag-brand-marketing","tag-brand-strategy"],"acf":{"thumbnail_video_hero-cases":"","abweichender_slider_titel_falls_sonst_zu_lang":"","slider_bild":null,"label_rechts_oben":null,"einleitungstext":"Forests are the number one climate protectors\u2014and they urgently need support. Together with the Lower Saxony Ministry of Food, Agriculture, and Consumer Protection, the Lower Saxony State Forestry Department, and the Northwest German Forest Research Institute, we are developing a large-scale out-of-home campaign.\r\n\r\nThe goal: to raise awareness of the enormous importance of professional reforestation in Lower Saxony's damaged forests.","1_bild_oder_video":2612,"projektbeschreibung":"Under the campaign umbrella #ForstAid \u2013 First Aid for Our Forests, we bundle clear core messages with maximum reach. OOH posters, passenger TV, and bus branding in Hanover ensure visibility in everyday life. We extend the campaign across media via the website and social media.\r\n\r\nVisually and textually, we consistently play with the first aid principle \u2013 as a strong, immediately understandable metaphor for forest rescue. From logo and campaign design to website implementation, we deliver the full campaign setup from a single source.","kunde":"Forst aid","datum":"2022\u20132023","website":"www.forst-aid.de","website_url":"","leistungen":["Brand Design","Brand Strategy","Content-Production","Naming","OOH-Kampagne","Ux- & UI-Design"],"textbereich_optional_hero-cases_details":"","2_bild_oder_video":2664,"textbereich_optional_hero-cases_b":"","3_bild_oder_video":2665,"4_bild_oder_video":2666,"textbereich_optional_hero-cases_d":"","5_bild_oder_video":2667,"headline_hero-cases":"","6_bild_oder_video":"","textbereich_optional_hero-cases":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forst Aid | Hi-TiDE\u2122 Branding Studio<\/title>\n<meta name=\"description\" content=\"Forst Aid: We develop a bold out-of-home campaign for Lower Saxony that raises awareness for forest restoration.\" \/>\n<meta name=\"robots\" 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