{"id":2582,"date":"2026-02-09T16:09:40","date_gmt":"2026-02-09T15:09:40","guid":{"rendered":"https:\/\/hi-tide.stage-gd.de\/nicht-kategorisiert\/plasticgate\/"},"modified":"2026-04-10T11:57:20","modified_gmt":"2026-04-10T09:57:20","slug":"plasticgate","status":"publish","type":"post","link":"https:\/\/hi-tide.de\/en\/case-archive\/plasticgate\/","title":{"rendered":"Plasticgate"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":2583,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[90,91],"class_list":["post-2582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-archive","tag-brand-marketing","tag-brand-strategy"],"acf":{"thumbnail_video_hero-cases":null,"abweichender_slider_titel_falls_sonst_zu_lang":"","slider_bild":null,"label_rechts_oben":null,"einleitungstext":"For the Snapchat launch of the AR experience #plasticgate, we are ensuring maximum attention in public spaces. We are supporting the project visually and textually around the opening exhibition \u2013 right where visibility counts: in Berlin's government district.","1_bild_oder_video":2583,"projektbeschreibung":"We design the posters for the exhibition opening with a clear message and high stop effect. For the accompanying OOH campaign, we provide headlines that don't explain, but trigger. On-platform, we take care of the design of the 3D map marker in the Snapchat app.\r\n\r\nThe marker is directly accessible on the Berlin map on the day of the event. Eye-catching design, unmissable placement\u2014and made to draw attention to the campaign.","kunde":"Snapchat","datum":"2023","website":"www.snapchat.de","website_url":"https:\/\/www.snapchat.com\/","leistungen":["Brand Design","Brand Strategy","Motion Design","Content-Production"],"textbereich_optional_hero-cases_details":"","2_bild_oder_video":2691,"textbereich_optional_hero-cases_b":"","3_bild_oder_video":2692,"4_bild_oder_video":2693,"textbereich_optional_hero-cases_d":"","5_bild_oder_video":2694,"headline_hero-cases":"","6_bild_oder_video":null,"textbereich_optional_hero-cases":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plasticgate | Hi-TiDE\u2122 Branding Studio<\/title>\n<meta name=\"description\" content=\"plasticgate: We develop campaign claims for a Snapchat AR launch that create visibility in Berlin\u2019s government district with strong visuals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hi-tide.de\/en\/case-archive\/plasticgate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plasticgate | Hi-TiDE\u2122 Branding Studio\" \/>\n<meta property=\"og:description\" content=\"plasticgate: We develop campaign claims for a Snapchat AR launch that create visibility in Berlin\u2019s government district with strong visuals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hi-tide.de\/en\/case-archive\/plasticgate\/\" \/>\n<meta property=\"og:site_name\" content=\"Hi-TiDE\u2122 Branding Studio\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-09T15:09:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-10T09:57:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hi-tide.de\/wp-content\/uploads\/2026\/01\/260204_SNP-Plasticgate_A.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"annina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"annina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hi-tide.de\\\/en\\\/case-archive\\\/plasticgate\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hi-tide.de\\\/en\\\/case-archive\\\/plasticgate\\\/\"},\"author\":{\"name\":\"annina\",\"@id\":\"https:\\\/\\\/hi-tide.de\\\/en\\\/#\\\/schema\\\/person\\\/a90ed2a7685e55d935c2875fc6b3325e\"},\"headline\":\"Plasticgate\",\"datePublished\":\"2026-02-09T15:09:40+00:00\",\"dateModified\":\"2026-04-10T09:57:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hi-tide.de\\\/en\\\/case-archive\\\/plasticgate\\\/\"},\"wordCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/hi-tide.de\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/hi-tide.de\\\/en\\\/case-archive\\\/plasticgate\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hi-tide.de\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/260204_SNP-Plasticgate_A.jpg\",\"keywords\":[\"Brand Marketing\",\"Brand Strategy\"],\"articleSection\":[\"Case Archive\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hi-tide.de\\\/en\\\/case-archive\\\/plasticgate\\\/\",\"url\":\"https:\\\/\\\/hi-tide.de\\\/en\\\/case-archive\\\/plasticgate\\\/\",\"name\":\"Plasticgate | Hi-TiDE\u2122 Branding Studio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hi-tide.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hi-tide.de\\\/en\\\/case-archive\\\/plasticgate\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hi-tide.de\\\/en\\\/case-archive\\\/plasticgate\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hi-tide.de\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/260204_SNP-Plasticgate_A.jpg\",\"datePublished\":\"2026-02-09T15:09:40+00:00\",\"dateModified\":\"2026-04-10T09:57:20+00:00\",\"description\":\"plasticgate: We develop campaign claims for a Snapchat AR launch that create visibility in Berlin\u2019s government district with strong visuals.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hi-tide.de\\\/en\\\/case-archive\\\/plasticgate\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hi-tide.de\\\/en\\\/case-archive\\\/plasticgate\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/hi-tide.de\\\/en\\\/case-archive\\\/plasticgate\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hi-tide.de\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/260204_SNP-Plasticgate_A.jpg\",\"contentUrl\":\"https:\\\/\\\/hi-tide.de\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/260204_SNP-Plasticgate_A.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hi-tide.de\\\/en\\\/case-archive\\\/plasticgate\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Start\",\"item\":\"https:\\\/\\\/hi-tide.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Plasticgate\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hi-tide.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/hi-tide.de\\\/en\\\/\",\"name\":\"Hi-TiDE\u2122 Branding Agentur\",\"description\":\"Die Kreativagentur f\u00fcr junge Zielgruppen\",\"publisher\":{\"@id\":\"https:\\\/\\\/hi-tide.de\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hi-tide.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/hi-tide.de\\\/en\\\/#organization\",\"name\":\"Hi-TiDE\u2122 Branding Agentur\",\"url\":\"https:\\\/\\\/hi-tide.de\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/hi-tide.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/hi-tide.de\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Logo_Mobil.svg\",\"contentUrl\":\"https:\\\/\\\/hi-tide.de\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Logo_Mobil.svg\",\"width\":1,\"height\":1,\"caption\":\"Hi-TiDE\u2122 Branding Agentur\"},\"image\":{\"@id\":\"https:\\\/\\\/hi-tide.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/hi-tide-studio\\\/\",\"https:\\\/\\\/www.instagram.com\\\/hi_tide_studio\\\/\",\"https:\\\/\\\/www.facebook.com\\\/profile.php?id=61555952545551\",\"https:\\\/\\\/www.youtube.com\\\/@hi-tide_studio\",\"https:\\\/\\\/www.provenexpert.com\\\/de-de\\\/hi-tide-gmbh-hamburg\\\/\"],\"legalName\":\"Hi-TiDE GmbH\",\"description\":\"Branding-Agentur aus Hamburg-St. Pauli f\u00fcr Brand Strategy, Brand Design und Brand Marketing.\",\"email\":\"hello@hi-tide.de\",\"telephone\":\"+49 40 875 031 33\",\"vatID\":\"DE456719199\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"Lange Stra\u00dfe 9\",\"postalCode\":\"20359\",\"addressLocality\":\"Hamburg\",\"addressCountry\":\"DE\"},\"contactPoint\":{\"@type\":\"ContactPoint\",\"contactType\":\"customer service\",\"telephone\":\"+49 40 875 031 33\",\"email\":\"hello@hi-tide.de\",\"availableLanguage\":[\"de\",\"en\"]}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/hi-tide.de\\\/en\\\/#\\\/schema\\\/person\\\/a90ed2a7685e55d935c2875fc6b3325e\",\"name\":\"annina\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/614b5ff9d6606bcfb0a49f7e8851cb20858b871525fdda725e8ccf02f9cea116?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/614b5ff9d6606bcfb0a49f7e8851cb20858b871525fdda725e8ccf02f9cea116?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/614b5ff9d6606bcfb0a49f7e8851cb20858b871525fdda725e8ccf02f9cea116?s=96&d=mm&r=g\",\"caption\":\"annina\"},\"worksFor\":{\"@id\":\"https:\\\/\\\/hi-tide.de\\\/en\\\/#organization\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Plasticgate | Hi-TiDE\u2122 Branding Studio","description":"plasticgate: We develop campaign claims for a Snapchat AR launch that create visibility in Berlin\u2019s government district with strong visuals.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hi-tide.de\/en\/case-archive\/plasticgate\/","og_locale":"en_US","og_type":"article","og_title":"Plasticgate | Hi-TiDE\u2122 Branding Studio","og_description":"plasticgate: We develop campaign claims for a Snapchat AR launch that create visibility in Berlin\u2019s government district with strong visuals.","og_url":"https:\/\/hi-tide.de\/en\/case-archive\/plasticgate\/","og_site_name":"Hi-TiDE\u2122 Branding Studio","article_published_time":"2026-02-09T15:09:40+00:00","article_modified_time":"2026-04-10T09:57:20+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/hi-tide.de\/wp-content\/uploads\/2026\/01\/260204_SNP-Plasticgate_A.jpg","type":"image\/jpeg"}],"author":"annina","twitter_card":"summary_large_image","twitter_misc":{"Written by":"annina","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hi-tide.de\/en\/case-archive\/plasticgate\/#article","isPartOf":{"@id":"https:\/\/hi-tide.de\/en\/case-archive\/plasticgate\/"},"author":{"name":"annina","@id":"https:\/\/hi-tide.de\/en\/#\/schema\/person\/a90ed2a7685e55d935c2875fc6b3325e"},"headline":"Plasticgate","datePublished":"2026-02-09T15:09:40+00:00","dateModified":"2026-04-10T09:57:20+00:00","mainEntityOfPage":{"@id":"https:\/\/hi-tide.de\/en\/case-archive\/plasticgate\/"},"wordCount":1,"publisher":{"@id":"https:\/\/hi-tide.de\/en\/#organization"},"image":{"@id":"https:\/\/hi-tide.de\/en\/case-archive\/plasticgate\/#primaryimage"},"thumbnailUrl":"https:\/\/hi-tide.de\/wp-content\/uploads\/2026\/01\/260204_SNP-Plasticgate_A.jpg","keywords":["Brand Marketing","Brand Strategy"],"articleSection":["Case Archive"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/hi-tide.de\/en\/case-archive\/plasticgate\/","url":"https:\/\/hi-tide.de\/en\/case-archive\/plasticgate\/","name":"Plasticgate | Hi-TiDE\u2122 Branding Studio","isPartOf":{"@id":"https:\/\/hi-tide.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hi-tide.de\/en\/case-archive\/plasticgate\/#primaryimage"},"image":{"@id":"https:\/\/hi-tide.de\/en\/case-archive\/plasticgate\/#primaryimage"},"thumbnailUrl":"https:\/\/hi-tide.de\/wp-content\/uploads\/2026\/01\/260204_SNP-Plasticgate_A.jpg","datePublished":"2026-02-09T15:09:40+00:00","dateModified":"2026-04-10T09:57:20+00:00","description":"plasticgate: We develop campaign claims for a Snapchat AR launch that create visibility in Berlin\u2019s government district with strong visuals.","breadcrumb":{"@id":"https:\/\/hi-tide.de\/en\/case-archive\/plasticgate\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hi-tide.de\/en\/case-archive\/plasticgate\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hi-tide.de\/en\/case-archive\/plasticgate\/#primaryimage","url":"https:\/\/hi-tide.de\/wp-content\/uploads\/2026\/01\/260204_SNP-Plasticgate_A.jpg","contentUrl":"https:\/\/hi-tide.de\/wp-content\/uploads\/2026\/01\/260204_SNP-Plasticgate_A.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/hi-tide.de\/en\/case-archive\/plasticgate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Start","item":"https:\/\/hi-tide.de\/en\/"},{"@type":"ListItem","position":2,"name":"Plasticgate"}]},{"@type":"WebSite","@id":"https:\/\/hi-tide.de\/en\/#website","url":"https:\/\/hi-tide.de\/en\/","name":"Hi-TiDE\u2122 Branding Agentur","description":"Die Kreativagentur f\u00fcr junge Zielgruppen","publisher":{"@id":"https:\/\/hi-tide.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hi-tide.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/hi-tide.de\/en\/#organization","name":"Hi-TiDE\u2122 Branding Agentur","url":"https:\/\/hi-tide.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hi-tide.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/hi-tide.de\/wp-content\/uploads\/2026\/02\/Logo_Mobil.svg","contentUrl":"https:\/\/hi-tide.de\/wp-content\/uploads\/2026\/02\/Logo_Mobil.svg","width":1,"height":1,"caption":"Hi-TiDE\u2122 Branding Agentur"},"image":{"@id":"https:\/\/hi-tide.de\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/hi-tide-studio\/","https:\/\/www.instagram.com\/hi_tide_studio\/","https:\/\/www.facebook.com\/profile.php?id=61555952545551","https:\/\/www.youtube.com\/@hi-tide_studio","https:\/\/www.provenexpert.com\/de-de\/hi-tide-gmbh-hamburg\/"],"legalName":"Hi-TiDE GmbH","description":"Branding-Agentur aus Hamburg-St. Pauli f\u00fcr Brand Strategy, Brand Design und Brand Marketing.","email":"hello@hi-tide.de","telephone":"+49 40 875 031 33","vatID":"DE456719199","address":{"@type":"PostalAddress","streetAddress":"Lange Stra\u00dfe 9","postalCode":"20359","addressLocality":"Hamburg","addressCountry":"DE"},"contactPoint":{"@type":"ContactPoint","contactType":"customer service","telephone":"+49 40 875 031 33","email":"hello@hi-tide.de","availableLanguage":["de","en"]}},{"@type":"Person","@id":"https:\/\/hi-tide.de\/en\/#\/schema\/person\/a90ed2a7685e55d935c2875fc6b3325e","name":"annina","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/614b5ff9d6606bcfb0a49f7e8851cb20858b871525fdda725e8ccf02f9cea116?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/614b5ff9d6606bcfb0a49f7e8851cb20858b871525fdda725e8ccf02f9cea116?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/614b5ff9d6606bcfb0a49f7e8851cb20858b871525fdda725e8ccf02f9cea116?s=96&d=mm&r=g","caption":"annina"},"worksFor":{"@id":"https:\/\/hi-tide.de\/en\/#organization"}}]}},"_links":{"self":[{"href":"https:\/\/hi-tide.de\/en\/wp-json\/wp\/v2\/posts\/2582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hi-tide.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hi-tide.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hi-tide.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hi-tide.de\/en\/wp-json\/wp\/v2\/comments?post=2582"}],"version-history":[{"count":2,"href":"https:\/\/hi-tide.de\/en\/wp-json\/wp\/v2\/posts\/2582\/revisions"}],"predecessor-version":[{"id":2585,"href":"https:\/\/hi-tide.de\/en\/wp-json\/wp\/v2\/posts\/2582\/revisions\/2585"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hi-tide.de\/en\/wp-json\/wp\/v2\/media\/2583"}],"wp:attachment":[{"href":"https:\/\/hi-tide.de\/en\/wp-json\/wp\/v2\/media?parent=2582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hi-tide.de\/en\/wp-json\/wp\/v2\/categories?post=2582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hi-tide.de\/en\/wp-json\/wp\/v2\/tags?post=2582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}