{"id":2443,"date":"2026-02-16T15:06:51","date_gmt":"2026-02-16T14:06:51","guid":{"rendered":"https:\/\/hi-tide.stage-gd.de\/nicht-kategorisiert\/neongold\/"},"modified":"2026-04-10T11:05:46","modified_gmt":"2026-04-10T09:05:46","slug":"neongold","status":"publish","type":"post","link":"https:\/\/hi-tide.de\/en\/case-archive\/neongold\/","title":{"rendered":"NEONGOLD"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp;<\/p>\n","protected":false},"author":2,"featured_media":2444,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[89,90,91],"class_list":["post-2443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-archive","tag-brand-design","tag-brand-marketing","tag-brand-strategy"],"acf":{"thumbnail_video_hero-cases":"","abweichender_slider_titel_falls_sonst_zu_lang":"","slider_bild":"","label_rechts_oben":null,"einleitungstext":"We are developing a comprehensive brand design for NEONGOLD, starting with naming and claim as the strategic foundation. 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