The newly founded consultancy SocialUp! Consulting GmbH commissioned us to develop their brand identity. The core of their work is to support social entrepreneurial ideas and help the founders implement them. The focus here is on the daycare sector.
In developing the branding, we translated this central vision into graphic elements. Taking up the visual style of the logo, we used geometric surfaces reminiscent of building blocks and expressive lines in different stroke widths that symbolise consulting.