CAMPAIGN

FORST AID

The forest is climate protector number 1! Therefore, together with the Lower Saxony Ministry of Agriculture, we are launching an extensive out-of-home campaign to draw attention to the high importance of controlled reforestation of damaged areas in Lower Saxony’s forests by experts.

The awareness campaign “#ForstAid – First Aid for our Forests” aims to communicate diverse core messages in a bundled way. In addition to OOH posters, passenger television and a bus billboard in Hanover, awareness-raising and information dissemination are conducted cross-medially via the campaign website and social media. Visually and textually, we rely on the theme of first aid to evoke a tangible association with forest rescue and reforestation. We create the complete campaign design, from the elaboration of the logo to the design and implementation of the campaign website.

SERVICE

Logo Design
Campaign Design
Social Media

YEAR

2022

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