BEN&JAN turns FIVE! Since our foundation in 2016, our skills, our mindset and our team have grown. That’s why we gave our brand identity an update – a very important milestone on our brand journey so far!
Achieve a lot with the least possible use of financial resources – this is the goal of offline marketing, also known as guerrilla marketing. The advertising effect results from a particularly unusual or unusual presentation of the advertising message and the surprise effect. Because Guerilla marketing takes place exactly, where one does not expect it as a target group actually.
Does a school need a corporate design? Our answer to this question: Yes. But under the premise that the design creates identification, provides orientation for students, teachers and parents alike and helps to give the school a recognition value. Why? Because education is in demand where the offer is convincing. From our point of view, corporate design is therefore more important than ever for schools today.
The final touches are done, the euphoria is huge and your doors have been open for some time. You have worked out a great store concept, great products and a perfect location. The problem: nobody notices it. Local marketing can not only help you to make the neighborhood aware of your store, but with the right approach, it can also get you the exact customers you want to see in your store.
The proportion of the population using the Internet to send and receive e-mail will be 86% in 2019. For 2018, the number of e-mails sent (excluding spam) in Germany is estimated at 848.1 billion. Four out of five Germans use e-mail on their smartphones. This means that e-mail is still the number one communication medium. Time to step up your e-mail marketing game!
In 2017 we were allowed to throw ourselves into the agency’s most exciting and largest all-round project to date: the construction of an ice cream parlor. In addition to the corporate design, we were also responsible for the conception, furnishing and design as well as the practical implementation of the store fitting. We also put Eis & innig on the radar for local cooperation.